Soon we will know for sure which design and approach yield better results with the audience. As the old adage goes: when in doubt, test it and let data speak. We will be able to create up to three unique treatments and choose the percentage of our audience that will see one of the treatments. It’s never been so easy to do marketing campaigns for your apps!īetter still, we can complement it by using Product Page Optimization, which allows us to do A/B testing with alternative designs and approaches. We will be able to create up to 35 Custom Product Pages with varying promotional texts, screenshots, and app previews for different audiences, and each of them comes with a unique url and metric in Analytics. It helps us target different audiences effectively by highlighting features and content that are more relevant to specific audience groups. Custom Product Pages are great news for marketing teams. Apple is also introducing Custom Product Pages and Product Page Optimization this year. In-app event isn’t the only new addition to the product profile page. What better way to go through some of the most interesting presentations from WWDC 2021 and learn the most important new features in IOS 15 here with us? WWDC 2021, which was held in June this year, offered over 200 sessions to showcase new possibilities and demonstrate new features in IOS 15. Why is it important to know the new changes? It’s because all these changes could have significant impacts on your business, be it improving user experience of your apps, unlocking business opportunities, or helping you get better insights from your users. We know all eyes are now on the new iPhone and we are all dying to know what hardware changes are in store for us, but as the leading app company in the Nordics, we would like to hark back to WWDC 2021 and take this opportunity to introduce the changes in IOS 15 that will come together with the new iPhone. Apple iPhone 13 alongside other new products are expected to be unveiled in the next Apple event, which is rumoured to take place in less than 10 days.
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